Beyonce Knowles was known for the famous Tommy Hilfiger, has been the L'Oreal spokeswoman and now will be the face and voice of Emporio Armani Diamonds, a new fragrance due to be unveiled next autumn, the label has announced.

According to reports, Beyonce has been a walking billboard for Armani recently, performing at his Spring 2007 fashion show at London's Fashion Week and wearing his gowns at the Oscars and the Grammys. She's expected to record a classic song for the scent and will appear in print and TV ads.